Free Next.js Landing Page Example: Build and Customize

A Production-Ready Landing Page in Minutes

Every project needs a landing page. And every developer has built one from scratch more times than they care to admit. The hero section, the feature grid, the pricing table, the FAQ accordion, the call-to-action, the footer , the same building blocks, assembled again and again.

This is an illustrative Next.js landing page blueprint, not a downloadable Unshift starter. Use the seven sections and code examples below to assemble your own Next.js 16 project with TypeScript, TailwindCSS and shadcn/ui, then test and complete it before production. Unshift's separate visual templates export React + Vite projects with Pro.

Creating your own Next.js project requires no Unshift signup. Follow the licenses of the dependencies and assets you use, assemble the example sections, then customize and test.

What is Included

The example is organized around seven sections to implement as standalone React components that you can rearrange, modify or remove. The snippets illustrate the structure; they do not supply every component and dependency:

1. Hero Section

A full-width hero with a headline, subheadline, primary and secondary CTA buttons, and an optional product screenshot or illustration area. Responsive by default, with clean typography and proper spacing.

<section className="relative py-24 lg:py-32">
  <div className="container mx-auto px-4 text-center">
    <h1 className="text-4xl font-bold tracking-tight sm:text-5xl lg:text-6xl">Ship your next project faster</h1>
    <p className="mt-6 text-lg text-muted-foreground max-w-2xl mx-auto">
      A production-ready landing page template built with Next.js, TypeScript, TailwindCSS, and shadcn/ui.
    </p>
    <div className="mt-10 flex items-center justify-center gap-4">
      <Button size="lg">Get Started</Button>
      <Button size="lg" variant="outline">
        Learn More
      </Button>
    </div>
  </div>
</section>

2. Features Grid

A responsive grid showcasing your product's key features. Each feature card includes an icon, title, and description. The grid automatically adjusts from one column on mobile to three columns on desktop.

3. Social Proof / Logos

A horizontal scrolling logo bar for partner or customer logos. Includes subtle animation and proper grayscale treatment so logos do not distract from your content.

4. Pricing Table

A three-tier pricing table with a recommended/popular tier highlight. Includes feature lists, pricing toggle for monthly/annual billing, and properly styled CTA buttons for each tier.

<div className="grid gap-8 md:grid-cols-3">
  {tiers.map((tier) => (
    <Card
      key={tier.name}
      className={cn("relative flex flex-col", tier.popular && "border-primary shadow-lg scale-105")}
    >
      <CardHeader>
        <CardTitle>{tier.name}</CardTitle>
        <CardDescription>{tier.description}</CardDescription>
        <div className="mt-4">
          <span className="text-4xl font-bold">${tier.price}</span>
          <span className="text-muted-foreground">/month</span>
        </div>
      </CardHeader>
      <CardContent className="flex-1">
        <ul className="space-y-3">
          {tier.features.map((feature) => (
            <li key={feature} className="flex items-center gap-2">
              <Check className="h-4 w-4 text-primary" />
              <span>{feature}</span>
            </li>
          ))}
        </ul>
      </CardContent>
      <CardFooter>
        <Button className="w-full" variant={tier.popular ? "default" : "outline"}>
          Get Started
        </Button>
      </CardFooter>
    </Card>
  ))}
</div>

5. Testimonials

A testimonial section with customer quotes, names, titles, and avatar images. Supports both a grid layout and a carousel layout depending on how many testimonials you have.

6. FAQ Accordion

An accessible FAQ section built with Radix UI's Accordion primitive. Expandable items with smooth animations and proper keyboard navigation.

7. Footer

A comprehensive footer with navigation links organized by category, social media icons, newsletter signup form, and legal links (privacy policy, terms of service). Includes your logo, copyright, and any required disclosures.

The Tech Stack

The following technology choices explain how to implement this Next.js example; they describe the source project you assemble, rather than Unshift's React + Vite export:

Next.js 16 with App Router , Server components by default, file-based routing, automatic code splitting, image optimization, and the best React framework for production sites. The App Router gives you layouts, loading states, and metadata management built in.

TypeScript , Full type safety across every component and utility. Props are typed, content objects are typed, and your editor gives you autocomplete everywhere. No more guessing what a component accepts.

TailwindCSS , Utility-first CSS that keeps your styles colocated with your markup. No separate CSS files to manage, no naming conventions to argue about, no specificity wars. The template uses Tailwind's default design system with sensible customizations in tailwind.config.ts.

shadcn/ui , Accessible, customizable components built on Radix UI primitives. Unlike traditional component libraries, shadcn/ui components are copied into your project , you own them completely. Buttons, cards, accordions, dialogs , they are all styled consistently and follow WAI-ARIA patterns.

next/font , Optimized font loading with zero layout shift. Use Inter for body text in this example, or substitute an appropriately licensed Google Font or custom typeface.

This is the same stack used by companies like Vercel, Cal.com, and thousands of production applications. It is not experimental , it is battle-tested.

How to Get Started

Create a new Next.js project, install the shadcn components used by the examples, then implement the sections described above:

npx create-next-app@latest my-landing-page --typescript --tailwind --eslint --app --src-dir --yes

cd my-landing-page
npm install
npx shadcn@latest init
npx shadcn@latest add button card accordion
npm run dev

Open http://localhost:3000 in your browser. The scaffold initially shows the Next.js starter page. Implement and import the seven sections using the examples and descriptions above, then verify that your assembled landing page renders.

How to Customize

Content

For this example, create a single content.ts file at the project root to centralize content. This includes your headline, feature descriptions, pricing tiers, FAQ items, and testimonials. Edit this file to replace the placeholder content with your own:

// content.ts
export const siteConfig = {
  name: "Your Product",
  description: "Your product description",
  url: "https://yourproduct.com",
}

export const heroContent = {
  headline: "Your compelling headline here",
  subheadline: "Your supporting subheadline that explains the value proposition",
  primaryCta: { text: "Get Started", href: "/signup" },
  secondaryCta: { text: "Learn More", href: "#features" },
}

export const features = [
  {
    icon: "Zap",
    title: "Lightning Fast",
    description: "Built for speed from the ground up.",
  },
  // ... more features
]

Styling

Colors are defined as CSS custom properties in globals.css using HSL values. Change your entire color scheme by updating a few variables:

:root {
  --primary: 222 47% 11%;
  --primary-foreground: 210 40% 98%;
  --secondary: 210 40% 96%;
  --accent: 210 40% 96%;
  /* ... */
}

Sections

Place each section in its own component in src/components/sections/. To remove a section, delete its import from the page. To reorder sections, change the component order in page.tsx. To add a new section, create a component following the same pattern and drop it in.

Images

Replace the placeholder images in public/ with your own. Use the Next.js <Image> component with appropriate sizes, dimensions and image descriptions; check its behavior in the hosting environment you choose.

How to Deploy

After completing and testing the example, deploy it to a platform that supports the Next.js features you used:

Vercel (recommended for Next.js):

npx vercel

Netlify:

npx netlify deploy --build

Docker / Self-hosted:

npm run build
npm start

The build output is a standard Next.js production build. Static pages are pre-rendered at build time for maximum performance. You get automatic cache headers, image optimization, and edge deployment on platforms that support it.

Why This Stack Matters

You might wonder why the specific stack matters when there are hundreds of landing page templates available online.

The answer is longevity and extensibility.

A landing page built with vanilla HTML/CSS works fine today but becomes a liability the moment you need to add a blog, authentication, a dashboard, or any dynamic functionality. You end up rewriting from scratch.

A landing page built with Next.js, TypeScript, and TailwindCSS is already a full application scaffold. When your product grows, you add pages to the same project. When you need a backend, you add API routes. When you need a database, you connect one. The landing page template is not a dead end , it is the foundation for everything that comes next.

This is also why we chose shadcn/ui over a traditional component library. With Material UI or Chakra, you are locked into their design system and update cycle. With shadcn/ui, the components live in your project. You can modify them, extend them, or replace them without waiting for a library update or fighting an opinionated API.

A Faster Way to Build

This illustrative template structure gives you a starting point to implement. But if you want to go further , customize every section visually, generate new blocks with AI, choose from 650+ pre-built sections, and export the project with Pro after reviewing it , that is the workflow Unshift provides.

Unshift Pro exports React + Vite, rather than this example's Next.js application. It includes TypeScript and Tailwind styling, with a visual editor and connected AI workflow before export. Choose the source framework and maintenance workflow your project actually needs.

The template gets you from zero to landing page. Unshift gets you from zero to fully customized, production-ready website.

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Ready to build faster? Try Unshift and create a customizable landing page draft in the visual editor, with React + Vite code export available on Pro.