AI Use Policy

    Effective: 2026-05-30

    This AI Use Policy describes how artificial intelligence is used with the Unshift Studio, who owns the output, and the limits of what you can expect from AI-generated content. It is part of the Terms of Service and supplements the Privacy Policy and the Acceptable Use Policy.

    If anything in this policy conflicts with a mandatory consumer-protection right in your country, the mandatory right prevails.

    1. How AI works in Unshift

    Unshift uses a "bring your own AI" model. Instead of Unshift running AI models for you, you connect your own AI assistant (for example, Claude or ChatGPT) to the Unshift Studio over the Model Context Protocol (MCP), authorized through OAuth. Your assistant runs on your own provider account and subscription.

    In this model:

    • Your AI assistant does the reasoning. It reads your instructions, plans changes, and decides which Unshift tools to call.
    • Unshift provides a set of deterministic, non-AI tools your assistant can call to do real work on your project: reading a URL you provide, extracting a theme, suggesting and assembling blocks, editing pages, and deploying your site.
    • Unshift does not operate large language models, does not run your prompts through an AI provider, and does not generate text or code with AI on its own servers. That work happens inside your AI assistant, on your provider account.

    The website content your assistant helps you build ("AI Output") is stored, displayed, and deployed by Unshift as part of your site.

    2. Your inputs and your AI provider

    2.1 Prompts and context

    "Your Inputs" are the prompts, instructions, reference materials, brand assets, and project content you submit while building your site. The prompts and instructions you type go to your connected AI assistant and its provider, not to Unshift. Unshift receives the resulting tool calls (for example, "create a page", "set this theme", "edit this block") and the project content they produce, which Unshift stores in your project so you can review, reuse, and edit it.

    You represent that you have the right to submit Your Inputs and that doing so does not infringe anyone else's rights.

    2.2 Your relationship with your AI provider

    Because you bring your own AI, your use of that AI is governed by your own agreement with the provider, not by Unshift. In particular:

    • How your prompts are retained, logged, or used (including whether they are used to improve or train models) is determined by your provider's terms, privacy policy, and your account settings. Review them.
    • Any fees for your AI usage are billed by your provider directly, on your own plan. Unshift does not meter, mark up, or charge for AI usage.
    • If you need specific data-handling guarantees (for example, zero retention or no training on your inputs), configure that with your provider or choose a provider plan that offers it.

    2.3 What Unshift does and does not do

    • Unshift does not use Your Inputs, Your Content, or any personal data you submit to train any machine-learning model, whether our own or a third party's.
    • Unshift does not sell Your Inputs and does not transmit your prompts to any AI provider on your behalf.
    • Unshift does not publish Your Inputs. Only the site content you choose to publish is public.

    3. AI Output disclaimer

    3.1 AI Output may be wrong

    Large language models generate plausible-sounding text and code. They make mistakes. They can invent facts, misstate figures, produce subtly broken code, misquote sources, misspell proper nouns, apply the wrong regulation to the wrong country, and contradict themselves from one request to the next. You are responsible for reviewing all AI Output before relying on it, publishing it, showing it to a customer, submitting it to a regulator, or making a business decision based on it.

    Do not treat AI Output as:

    • Legal advice, financial advice, medical advice, tax advice, or professional advice of any kind.
    • Factually verified information. It is a starting draft; verify with primary sources.
    • Code that has been reviewed for security, privacy, accessibility, or licensing compliance.
    • A substitute for a human editor.

    3.2 No representations or warranties

    To the maximum extent permitted by law, we make no representation or warranty that AI Output is accurate, complete, current, fit for any particular purpose, or non-infringing. AI Output is generated by the AI provider you connect, and the Studio's AI-assisted features are provided on an "as is" and "as available" basis.

    3.3 Your responsibility to review

    Before publishing AI Output on a live site, using it to contact customers, or embedding it in a product that people will rely on, you must review it. Publishing unreviewed AI content that harms a third party (false claims, defamatory statements, leaking of unrelated parties' data, and so on) is your responsibility, not ours. The Terms of Service §13 indemnification applies.

    4. Ownership of AI Output

    4.1 As between you and Unshift

    You generate AI Output through your own AI assistant and assemble it into your project using the Service. As between you and us, you own the AI Output in your project, to the extent ownership is legally possible. We grant you the rights needed to use, modify, publish, and commercialize the AI Output as part of your Service usage, subject to the Terms of Service and this Policy. Your ownership of AI Output is also subject to any terms your AI provider applies to output you generate with their models.

    4.2 Legal reality of AI ownership

    Copyright law for AI-generated content is unsettled. In the United States, the Copyright Office's current position (as of 2024 guidance) is that purely machine-generated output is not copyrightable by the prompting human. Where there is substantial human creative contribution (selection, arrangement, editing, combination with your own authored material), the combined work may be copyrightable to the human author. Similar uncertainty exists in the EU and UK.

    Practical implication: you should not assume that AI-generated text or code is automatically protectable under copyright law in every jurisdiction. If exclusivity matters for your project, add human authorship, edit substantially, or seek legal advice.

    4.3 Not exclusive to you

    Because AI models generate probabilistically, other users may receive similar or identical output for similar or identical prompts. We cannot and do not guarantee that AI Output is unique to you. You should not publish AI Output that must be unique (for example, a registered trademark, unique brand name, or protected creative work) without human editing sufficient to make it distinctive.

    4.4 Third-party rights in AI Output

    AI models are trained on large corpora that can include third-party content. Output may, in rare cases, substantially reproduce protected expression from training data. You are responsible for not publishing AI Output that infringes a third party's rights. If you receive a DMCA notice or similar complaint, treat it as you would any other copyright claim (see Terms §8).

    5. Responsible use of AI features

    You agree not to use the AI-assisted features of the Service to:

    1. Generate content that violates the Acceptable Use Policy, including CSAM, non-consensual sexual imagery, malware, phishing content, or content that incites violence.
    2. Impersonate a real person without their consent, or generate content attributed to a real public figure that the person did not say or do.
    3. Generate content that facilitates fraud, including fake reviews, fake testimonials, misleading medical or financial claims, or misleading product claims.
    4. Use the MCP connection or Unshift's tools to attempt to access other users' projects or data, or to make the Service's tools behave outside their intended scope.
    5. Use AI Output to train or evaluate a competing product, or to otherwise build a model or service that competes with Unshift.
    6. Drive the MCP tools with automated traffic, payloads, or volume designed to consume disproportionate Unshift compute, bandwidth, or storage.

    Violations may result in the enforcement actions described in the AUP §6, including suspension and termination.

    6. AI usage and your provider plan

    AI usage runs on your own AI provider account and is billed by that provider under your own plan. Unshift does not charge AI credits and does not bill you for AI generation; Unshift's own paid plans cover platform features such as custom domains, hosting, collaborators, branding removal, and code export.

    We reserve the right to rate-limit, suspend, or revoke the MCP connection and the Studio's tools if we detect abusive usage patterns (abnormal volume, attempts to access other users' data, or other misuse), and we will try to contact you before the issue escalates.

    7. Transparency

    7.1 Which provider is used

    You choose which AI assistant to connect (for example, Claude or ChatGPT) and connect it yourself over MCP. We do not select or route between providers on your behalf, and we do not control the model your assistant uses. Available integrations may change as the ecosystem evolves.

    7.2 Disclosures on your sites

    If you publish AI-generated content on a consumer-facing site in a jurisdiction that requires AI-content disclosure (for example, specific US state laws or the EU AI Act's transparency requirements for certain kinds of content), you are responsible for adding the required disclosure. Unshift does not automatically label generated content.

    7.3 Automated decision-making

    We do not use AI to make decisions about you that have legal or similarly significant effects. AI-assisted features in the Studio are interactive and always subject to your review and publication choices.

    8. Security of prompts

    The prompts you type go to your connected AI provider. If your prompts contain secrets (API keys, passwords, customer personal data beyond what is needed), those secrets are transmitted to your provider under your own agreement with them. Do not include secrets in prompts. In addition, content your assistant writes into your project is stored by Unshift, so do not place secrets in site content either. Put secrets in environment variables and reference them from code, or use a dedicated secrets manager.

    If you accidentally expose a secret, rotate it immediately and contact security@unshift.ai so we can help you assess any exposure on the Unshift side.

    9. Changes to this policy

    We update this AI Use Policy as the integrations, providers, and regulatory environment evolve. Material changes are announced at least 14 days before taking effect. The current version always lives at https://unshift.ai/ai-policy.

    10. Contact